Local knowledge & networking
- Growing up & living in Carmel Valley gives us an intimate knowledge of the community
- Understanding the nuances – lifestyle, neighborhoods, services – is a key selling advantage
- “Spreading the word” of your home through our contact network creates momentum
- Getting to know you and your goals helps drive the overall sales plan
Understanding your home’s essence
- Uncovering it’s unique identity – above and beyond the price & utility
- Capturing that essence and portraying it in beautiful photographs and creative writing
- Creating a story that emphasizes the experience & emotion that makes it desirable
Targeting the “sweet spot”
- Completing detailed Competitive Market Analysis helps determine price & positioning
- Profiling target customers and the best positioning & methods to reach them
- Ensuring agents choose your home as one of the handful they will show their clients
- Positioning your home strongly on the Internet where over 85% of home buyers shop
Comprehensive marketing approach
- Leveraging our professional marketing experience to create & execute a winning plan
- Employing an array of integrated elements including web, print & face-to-face promotion
- Multiple Internet Sites
- Brokers Tours & Open Houses
- Newspaper and Magazine advertisements
- Lead Generation (Emails, postcards, etc.)
- Analyzing the results of each campaign and making adjustments to maximize success
Artfully closing the sale
- Utilizing our education & breadth of experience to better protect your interests
- Closely managing the people, process and technology required for a successful close
- Communicating frequently and negotiating respectfully with all parties involved
